The chemical element cerium is part of the lanthanide group, commonly known as rare earths. It is found only in small amounts, generally less than fifty parts per million in the earth. Yet it has extraordinary properties as a ductile, malleable, highly electropositive and very pyrophoric element. Cerium has a wide range of applications across industries as diverse as petrochemicals, optical instruments, automobiles, radiography, magnets, and motion picture lighting.

Cerium Technology draws inspiration from this and seeks to make investments in unique companies with extraordinary technologies, and foster the development of commercial success.